Challenge
Launching a new branding agency in Appalachia meant defining a visual identity that honored local craft and storytelling without reducing the region to clichés.
The challenge was creating a cohesive brand that feels authentic, modern, and rooted in place; balancing a handcrafted sensibility with strategic clarity to establish a distinct and memorable identity.
Outcome
We built an identity anchored by the ladder-back chair; a subtle but recognizable symbol of Appalachian tradition, utility, and craft.
Designed to feel discovered rather than manufactured, the brand system includes custom logos, 48 original micro-illustrations, and a comprehensive suite of marketing collateral, transforming regional references into a flexible contemporary visual language grounded in strategy and storytelling.
APPALACHIAN BRANDING CO.
We create brands that are born from heritage and built to last—authentic identities crafted through story, shaped by place,
and made to belong.
Start your project →
APPALACHIAN
BRANDING CO.
M
A
R
K
E
T
I
N
G
B
R
A
N
D
I
N
G
BREVARD, NC
EST. 2025
appalachianbranding
appalachianbranding
ABC Brand Clarity Checklist
Get your brand unstuck!
appalachianbranding
STORIES WORTH
SITTING
FOR
`
ABC Arizona Flare
Dinamo Type
ABC Arizona Flare
Dinamo Type
Quick Appalachian craftsmen weave bold logos, folk drawings, and zany heritage by my juke-box.
Courier Prime
Alan Dague-Greene
A long time ago, when Jack was growin’ up, his daddy give him a brand new shotgun for Christmas. Obviously, Jack was as proud as a peacock over this new gift. He wanted to show his daddy just how proud he was by going out and gettin a whole mess of game on his first huntin trip. So, bright and early the very next morning, Jack jumped out of bed, threw on his overalls, boots, and jacket and flew out the door before breakfast. He got up so quick he even beat the crack of dawn.
Your brand might be saying more—or less—than you think.
When your message isn’t landing, it doesn’t matter how good your work is—people won’t stick around long enough to see it.
Read the Field Note
Appalachian Branding Co.
to: me
Field Notes: Stories, strategy, and observations from March in the field
`
HANDCRAFTED STRATEGY
AUTHENTIC STORYTELLING
#262626
38, 38, 38
0, 0, 0, 85
#ebe9e5
235, 233, 229
0, 1, 3, 8
#f4e9d5
244, 233, 213
0, 5, 13, 4
#dba837
219, 168, 55
0, 23, 75, 14
#b4543c
180, 84, 60
0, 53, 67, 29
#4e512d
78, 81, 45
4, 0, 44, 68
#937070
147, 112, 112
0, 24, 24, 42
#2f384f
47, 56, 79
41, 29, 0, 69
Challenge
Launching a new branding agency in Appalachia meant defining a visual identity that honored local craft and storytelling without reducing the region to clichés.
The challenge was creating a cohesive brand that feels authentic, modern, and rooted in place; balancing a handcrafted sensibility with strategic clarity to establish a distinct and memorable identity.
Outcome
We built an identity anchored by the ladder-back chair; a subtle but recognizable symbol of Appalachian tradition, utility, and craft.
Designed to feel discovered rather than manufactured, the brand system includes custom logos, 48 original micro-illustrations, and a comprehensive suite of marketing collateral, transforming regional references into a flexible contemporary visual language grounded in strategy and storytelling.
APPALACHIAN BRANDING CO.
We create brands that are born from heritage and built to last—authentic identities crafted through story, shaped by place,
and made to belong.
Start your project →
APPALACHIAN
BRANDING CO.
M
A
R
K
E
T
I
N
G
B
R
A
N
D
I
N
G
BREVARD, NC
EST. 2025
appalachianbranding
appalachianbranding
ABC Brand Clarity Checklist
Get your brand unstuck!
appalachianbranding
STORIES WORTH
SITTING
FOR
`
ABC Arizona Flare
Dinamo Type
ABC Arizona Flare
Dinamo Type
Quick Appalachian craftsmen weave bold logos, folk drawings, and zany heritage by my juke-box.
Courier Prime
Alan Dague-Greene
A long time ago, when Jack was growin’ up, his daddy give him a brand new shotgun for Christmas. Obviously, Jack was as proud as a peacock over this new gift. He wanted to show his daddy just how proud he was by going out and gettin a whole mess of game on his first huntin trip. So, bright and early the very next morning, Jack jumped out of bed, threw on his overalls, boots, and jacket and flew out the door before breakfast. He got up so quick he even beat the crack of dawn.
Your brand might be saying more—or less—than you think.
When your message isn’t landing, it doesn’t matter how good your work is—people won’t stick around long enough to see it.
Read the Field Note
Appalachian Branding Co.
to: me
Field Notes: Stories, strategy, and
observations from March in…
`
HANDCRAFTED STRATEGY
AUTHENTIC STORYTELLING
#262626
38, 38, 38
0, 0, 0, 85
#ebe9e5
235, 233, 229
0, 1, 3, 8
#f4e9d5
244, 233, 213
0, 5, 13, 4
#dba837
219, 168, 55
0, 23, 75, 14
#b4543c
180, 84, 60
0, 53, 67, 29
#4e512d
78, 81, 45
4, 0, 44, 68
#937070
147, 112, 112
0, 24, 24, 42
#2f384f
47, 56, 79
41, 29, 0, 69
Challenge
Launching a new branding agency in Appalachia meant defining a visual identity that honored local craft and storytelling without reducing the region to clichés.
The challenge was creating a cohesive brand that feels authentic, modern, and rooted in place; balancing a handcrafted sensibility with strategic clarity to establish a distinct and memorable identity.
Outcome
We built an identity anchored by the ladder-back chair; a subtle but recognizable symbol of Appalachian tradition, utility, and craft.
Designed to feel discovered rather than manufactured, the brand system includes custom logos, 48 original micro-illustrations, and a comprehensive suite of marketing collateral, transforming regional references into a flexible contemporary visual language grounded in strategy and storytelling.
APPALACHIAN BRANDING CO.
We create brands that are born from heritage and built to last—authentic identities crafted through story, shaped by place,
and made to belong.
Start your project →
APPALACHIAN
BRANDING CO.
M
A
R
K
E
T
I
N
G
B
R
A
N
D
I
N
G
BREVARD, NC
EST. 2025
appalachianbranding
appalachianbranding
ABC Brand Clarity Checklist
Get your brand unstuck!
appalachianbranding
STORIES WORTH
SITTING
FOR
`
ABC Arizona Flare
Dinamo Type
ABC Arizona Flare
Dinamo Type
Quick Appalachian craftsmen weave bold logos, folk drawings, and zany heritage by my juke-box.
Courier Prime
Alan Dague-Greene
A long time ago, when Jack was growin’ up, his daddy give him a brand new shotgun for Christmas. Obviously, Jack was as proud as a peacock over this new gift. He wanted to show his daddy just how proud he was by going out and gettin a whole mess of game on his first huntin trip. So, bright and early the very next morning, Jack jumped out of bed, threw on his overalls, boots, and jacket and flew out the door before breakfast. He got up so quick he even beat the crack of dawn.
Your brand might be saying more—or less—than you think.
When your message isn’t landing, it doesn’t matter how good your work is—people won’t stick around long enough to see it.
Read the Field Note
Appalachian Branding Co.
to: me
Field Notes: Stories, strategy, and observations from March in the field
`
HANDCRAFTED STRATEGY
AUTHENTIC STORYTELLING
#262626
38, 38, 38
0, 0, 0, 85
#ebe9e5
235, 233, 229
0, 1, 3, 8
#f4e9d5
244, 233, 213
0, 5, 13, 4
#dba837
219, 168, 55
0, 23, 75, 14
#b4543c
180, 84, 60
0, 53, 67, 29
#4e512d
78, 81, 45
4, 0, 44, 68
#937070
147, 112, 112
0, 24, 24, 42
#2f384f
47, 56, 79
41, 29, 0, 69